A new economic morality for b2b?

In this very compelling and thought-provoking presentation, Umair Haque presents an alternative perspective on the current economic situation.

Part economic treatise, part manifesto, he first discusses how the situation we find ourselves - the bankruptcy of the western economic model - was fuelled by the pursuit of what he calls 'thin value': not real value at all, but about creating perceived value out of nothing in a self-centred and unsustainable way, and not benefiting the greater-good at all.    The result of this he calls is the 'Zombieconomy' - industries and corporations now worth nothing.  Great phrase.

Interestingly, he then argues that for the economy to grow we need to re-conceive value creation, and it needs to be based upon providing real value all the way through the economic chain.  To be based more upon principles than strategy.  It's certainly and interesting perspective on where we find ourselves now and definitely worth 20 minutes of your time to view it yourself.   He has some interesting examples.

To me it seems for B2B brands, taking up the positions of leadership, stewardship and trusteeship Umair talks about could provide the potential to become truly different and to grow sustainably out of the current crisis.  

Offhand, I can't think of many in b2b who are really taking this kind of approach right now.   Do we think that the up-turn will come and we'll be back to how it was before?  View the presentation and let me know your thoughts.